There's steady growth in overall visitor numbers to the state, according to the latest Tasmanian Visitor Survey figures.
A record 1.32 million tourists graced our shores in the year to December, up four per cent on the year before.
Visitors in the business travel sector jumped by 21 per cent, and the total number of nights spent by holiday visitors to Tasmania increased to 5.78 million nights, up five per cent, from the previous year.
Spending was up five per cent to 2.46 billion dollars over the same period.
The figures also show 69 per cent of all visitor nights were spent outside of the capital. Increases in visitors were recorded in the Southern region, up three per cent, Northern region, up three per cent, and Cradle Coast, up four per cent, on the previous year.
Cradle Coast Authority CEO Daryl Connelly says the figures show visitors are keen to travel beyond Cradle Mountain.
"You haven't really experienced the Cradle Coast region is you've only done the day trip to Cradle so people are increasingly getting further out into the regions. We still want to see a lot more of that happening. I think people are seeing in addition to the wilderness there are the adventure activities, there's a great agrifood tourism offering," he said.