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NSW club penalised after patron later died

A NSW club has come under fire after continuing to serve alcohol to a drunk man who later crashed his car into a power pole and died.

The Independent Liquor and Gaming Authority imposed a strike on the Wisemans Ferry Bowling Club over the January incident, under the government's three-strike laws.

The ILGA says the man was refused service at the club in Wisemans Ferry, north west of Sydney, but refused to leave.

As an incentive to leave, a staff member sold him a takeaway beer which the man drank while at the club before another staff member sold him more takeaway beer outside of legal trading times.

A short time after he left the club, the man crashed the vehicle he was driving into a power pole. He died in the accident.

Director of Compliance Operations at Liquor and Gaming NSW Sean Goodchild said the incident was a particularly serious breach of the state's liquor laws.

"Selling more alcohol to already intoxicated patrons is highly irresponsible and can have tragic consequences," he said in a statement on Sunday.

The IGLA is considering taking further action against the club.

The initial strike will run from July 9, 2019 to July 9, 2022.

© AAP 2019