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Live Below the line

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The General Manager and the Accounts manager at 7XS have been undertaking the Live below the line challenge. Live below the line in an annual anti-poverty campaign, which challenges participants to feed themselves on the equivalent of the extreme poverty line for 5 days. The goal of live below the line is to raise widespread awareness by enabling participates to gain a small insight into some of the hardships faced by those that live in extreme poverty.

The campaign began in Melbourne in 2010 and has since spread to the UK, USA, NZ, Canada and Colombia. The concept was born in a back yard by Rick Fleming and Nick Allardice who were both passionate about fighting poverty and were worried about the ability of those not effected to really understand, at an emotional level, the realities of extreme poverty.

After spending the last 5 days doing this challenge, living on 2 minute noodles, oats, soup and bread, we somewhat understand the effects off extreme poverty. Not being able to put anything on your toast, no sugar on the oats and only half a packet of soup in fear of not having enough for the 5 days, but It’s so much more than just being hungry or thirsty. It’s the tiredness, headaches, lack of concentration. The physical and mental effects are huge. There are no allowance for medication and more often than not this money also has to cover personal hygiene supplies and the needs for a whole family. Fortunately for both of us we are not in the situation where we have to watch our spend on groceries or the ability to simply buy a cup of coffee but we certainly have a new appreciation for those that do. 

A big Thankyou to our sponsor R & J Contracting in Queenstown. 

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